Sandfield Insights https://sandfield.co.nz/insights/ news en-us SANDFIELD ASSOCIATES LIMITED Mon, 12 Dec 2022 12:26:03 GMT Synthetic User Testing: What AI can and can't tell you about your UX Learn how Synthetic User Testing leverages AI to simulate personas, catch critical UX friction early, and streamline your prototyping before involving human participants. https://www.sandfield.co.nz/insights/synthetic-user-testing-what-ai-can-and-cant-tell-you-about-your-ux/ Wed, 15 Jul 2026 01:32:54 GMT Max van IJsselmuiden https://www.sandfield.co.nz/insights/synthetic-user-testing-what-ai-can-and-cant-tell-you-about-your-ux/ MCP Servers: Should you connect to that one? Model Context Protocol (MCP) is the new "universal adapter" for AI. Think of it as giving your AI platform a dynamic toolkit - turning AI into an active worker. https://www.sandfield.co.nz/insights/mcp-servers-should-you-connect-to-that-one/ Wed, 15 Jul 2026 01:32:54 GMT Carl Millar https://www.sandfield.co.nz/insights/mcp-servers-should-you-connect-to-that-one/ Security used to be about defences. Now it's about speed. The security posture that was solid a year ago isn't anymore. Three shifts in the AI era, and three questions every IT leader should be asking their vendors right now. https://www.sandfield.co.nz/insights/security-used-to-be-about-defences-now-its-about-speed/ Wed, 15 Jul 2026 01:32:54 GMT Justin Knight https://www.sandfield.co.nz/insights/security-used-to-be-about-defences-now-its-about-speed/ How to fix a Power BI environment that went from clean to a mess Is your Power BI environment cluttered with zombie reports and duplicate measures? Learn how to fix a messy environment and restore data governance. https://www.sandfield.co.nz/insights/how-to-fix-a-power-bi-environment-that-went-from-clean-to-a-mess/ Wed, 15 Jul 2026 01:32:54 GMT Carl Millar https://www.sandfield.co.nz/insights/how-to-fix-a-power-bi-environment-that-went-from-clean-to-a-mess/ 400% growth, zero bottlenecks: Au Vodka's automation story Au Vodka partnered with Crossfire to address the challenges of a 400% increase in order volume, which had overwhelmed their team. https://www.sandfield.co.nz/our-work/400-growth-zero-bottlenecks-au-vodkas-automation-story/ Wed, 15 Jul 2026 01:32:54 GMT https://www.sandfield.co.nz/our-work/400-growth-zero-bottlenecks-au-vodkas-automation-story/ How a website redesign boosted engagement by 40% for Hire A Hubby Learn how Sandfield's Edge team partnered with Hire A Hubby to completely revamp their website, resulting in a 40% boost in user engagement and a 13% increase in returning users. https://www.sandfield.co.nz/our-work/how-a-website-redesign-boosted-engagement-by-40-for-hire-a-hubby/ Wed, 15 Jul 2026 01:32:54 GMT https://www.sandfield.co.nz/our-work/how-a-website-redesign-boosted-engagement-by-40-for-hire-a-hubby/ More than a journey: Boosting Interislander bookings Discover how Sandfield's Edge Team overhauled Interislander's booking experience, leading to an 8% conversion rate increase and halving booking times. See the impact of modern UX. https://www.sandfield.co.nz/our-work/more-than-a-journey-boosting-interislander-bookings/ Wed, 15 Jul 2026 01:32:54 GMT https://www.sandfield.co.nz/our-work/more-than-a-journey-boosting-interislander-bookings/