Sandfield Insights https://sandfield.co.nz/insights/ news en-us SANDFIELD ASSOCIATES LIMITED Mon, 21 Sep 2026 13:04:53 GMT We used AI to fix a problem AI created At one point during this I said out loud that we were using AI to build an AI dashboard to track our AI costs. Ah, the irony. https://www.sandfield.co.nz/insights/we-used-ai-to-fix-a-problem-ai-created/ Wed, 26 Aug 2026 00:00:00 GMT Justin Knight 53064545 https://www.sandfield.co.nz/insights/we-used-ai-to-fix-a-problem-ai-created/ Synthetic User Testing: What AI can and can't tell you about your UX Learn how Synthetic User Testing leverages AI to simulate personas, catch critical UX friction early, and streamline your prototyping before involving human participants. https://www.sandfield.co.nz/insights/synthetic-user-testing-what-ai-can-and-cant-tell-you-about-your-ux/ Mon, 22 Jun 2026 00:00:00 GMT Max van IJsselmuiden 48506558 https://www.sandfield.co.nz/insights/synthetic-user-testing-what-ai-can-and-cant-tell-you-about-your-ux/ MCP Servers: Should you connect to that one? Model Context Protocol (MCP) is the new "universal adapter" for AI. Think of it as giving your AI platform a dynamic toolkit - turning AI into an active worker. https://www.sandfield.co.nz/insights/mcp-servers-should-you-connect-to-that-one/ Tue, 09 Jun 2026 00:00:00 GMT Carl Millar 51317856 https://www.sandfield.co.nz/insights/mcp-servers-should-you-connect-to-that-one/ Security used to be about defences. Now it's about speed. The security posture that was solid a year ago isn't anymore. Three shifts in the AI era, and three questions every IT leader should be asking their vendors right now. https://www.sandfield.co.nz/insights/security-used-to-be-about-defences-now-its-about-speed/ Mon, 25 May 2026 00:00:00 GMT Justin Knight 55215982 https://www.sandfield.co.nz/insights/security-used-to-be-about-defences-now-its-about-speed/ 400% growth, zero bottlenecks: Au Vodka's automation story Au Vodka partnered with Crossfire to address the challenges of a 400% increase in order volume, which had overwhelmed their team. https://www.sandfield.co.nz/our-work/400-growth-zero-bottlenecks-au-vodkas-automation-story/ Tue, 19 Aug 2025 00:00:00 GMT 4234907 https://www.sandfield.co.nz/our-work/400-growth-zero-bottlenecks-au-vodkas-automation-story/ How a website redesign boosted engagement by 40% for Hire A Hubby Learn how Sandfield's Edge team partnered with Hire A Hubby to completely revamp their website, resulting in a 40% boost in user engagement and a 13% increase in returning users. https://www.sandfield.co.nz/our-work/how-a-website-redesign-boosted-engagement-by-40-for-hire-a-hubby/ Tue, 05 Aug 2025 00:00:00 GMT 40712799 https://www.sandfield.co.nz/our-work/how-a-website-redesign-boosted-engagement-by-40-for-hire-a-hubby/ More than a journey: Boosting Interislander bookings Discover how Sandfield's Edge Team overhauled Interislander's booking experience, leading to an 8% conversion rate increase and halving booking times. See the impact of modern UX. https://www.sandfield.co.nz/our-work/more-than-a-journey-boosting-interislander-bookings/ Tue, 17 Jun 2025 00:00:00 GMT 19244347 https://www.sandfield.co.nz/our-work/more-than-a-journey-boosting-interislander-bookings/