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Our story

We like to build things that last

Sandfield delivers software solutions that give clients an edge.

From concept and design, through to development and ongoing support, the Sandfield team can help you turn the vision for your business into reality.

A brief history

In 1989, an accountant and two software developers saw an opportunity for customising technology to solve unique business problems that off-the-shelf products couldn’t. Sandfield was born.

Our foundations of business sensibility and technical sophistication enable a practical and measured approach to all Sandfield solutions and client relationships. Customers don’t want to ‘reinvent the wheel’ so we have frameworks and products that look after common requirements. This approach concentrates more IT spend on innovation and reduces the proportion that’s spent on areas away from the cut and thrust of competitive advantage.

The success of this philosophy has resulted in exciting growth throughout the business. Sandfield operates with specialised business units, intentionally created to focus our expertise and experience in custom development, financial management, integration and supply chain. This approach empowers smaller teams to act with more flexibility, focus and freedom for our client’s business goals. Continuing our ‘Goldilocks’ philosophy of being big enough to take on larger projects but with the nimbleness of a smaller organisation.

The results of our strongly held values and determination to do the best by our team and clients speak for themselves, with impressive retention rates – we like to build things that last.

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Supply chains are in our DNA

Starting with Mainfreight in the late 80s, we have always worked with supply chain-focused businesses across a wide range of industries including: Transport, logistics, shipping, automotive, fresh exports and mining.

Through our thirty year experience working with these business models, we’ve found supply chain management is a fluid discipline that isn’t well suited to being embedded inside a traditional ERP architecture.

A supply chain by its very nature involves different organisations and different systems and our custom approach means we integrate and work around the edges to achieve the outcomes you need to drive growth.

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Sandfield Today

Today, Sandfield is made up of a tight-knit team of more than 140 highly-capable and often quick-witted colleagues; building long-term partnership with some of New Zealand and Australia’s corporates like Mainfreight, Foodstuffs, Green Acres, NZ Thoroughbred Racing, Les Mills, Interislander, Toll, Qube, HWR and more.

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Meet the leadership team

Bruce Copeland portrait photo
Bruce Copeland
Bruce is one of the founders of Sandfield. Originally qualified as an Accountant, Bruce recognised that good systems make good companies and gravitated towards IT as the most effective way of making a difference. Enjoying challenges seeps into his personal life working on the family’s Conservation project and supporting Climate Change initiatives.
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Jonathan Clarke
Jonathan Clarke has more than 25 years’ experience working in the IT industry and is involved with On Account, IT Ops, Security, and many customer relationships at Sandfield. He is passionate about UX/UI and relishes the challenge of making the complex simple. He enjoys family time outdoors and tinkering with IoT devices and home automation.
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Matthew Keith portrait photo
Matthew Keith
Matthew Keith has been at Sandfield for over 20 years and currently looks after our biggest client, Mainfreight. Matt has developed many Sandfield systems that are still operating today and takes pride in the partnerships we have with clients. When not at work, Matt can be found on the sideline of his children’s sports games or out on the water.
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Carl Millar
Carl Millar leads the Edge custom development team, helping our clients bring their innovative ideas to life. When not delivering innovation to our customers, Carl can be found deep in conversation about Rugby, setting traps for a predator free New Zealand or enjoying time with his children.
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Alan Dowsett
Alan Dowsett heads up Origin, our supply chain team. While his coding skills no longer cut the mustard, Alan’s team are delivering game-changing software for some of Australasia's largest logistics companies. When not talking supply chain, Alan can be found playing golf or hanging out with his family on the North Shore beaches.
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Nicola Young
Nicola Young has been looking after People and Talent Team at Sandfield for the past nine years and is passionate about supporting a talented and creative team to maintain a collaborative high-performance culture. When not supporting the Sandfield team, Nicola can be found cooking and spending time in nature, gardening and taking her dogs for walks...
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Henry Payne
Henry Payne leads the Crossfire team of integration experts. His depth of experience has been built over the past 17 years with the company, working with customers across the globe. When not integrating systems, Henry can be found exploring a range of outdoor pursuits with his family, including fishing, snow skiing and cycling.
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Chris Spence
Chris Spence heads up Sandfield's growth strategy. He brings 25 years of international sales and marketing experience in software and professional services. Chris is passionate about solving customers problems with technology. In his spare time, Chris enjoys riding offroad motorcycles, playing social golf, and catching up with family.
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FAQs

Where is Sandfield located?

Sandfield’s head office is located at 3/130 Ponsonby Road, Grey Lynn, Auckland, New Zealand. Most of our 140+ team members work from the head office, with a small percentage working remotely across the country.

Sandfield is a software development company based in Auckland, New Zealand. We develop and deliver software solutions that fit our clients exact needs, with flexible foundations to adapt and evolve to meet future requirements.

Our custom approach means we can develop solutions for a variety of industries and business challenges. In our 30+ years of doing business, we have built up strong capabilities in certain business areas such as supply chain & logistics, travel, retail, franchise management and many more. We leverage our base products and proven development frameworks to quickly stand up a system and then our expert coders get to work adding features and functionality unique to your business needs.