From 1989 to now: Q&A with Sandfield’s original software developer | Sandfield

05 August 2019

We’ve just celebrated our 30th anniversary at Sandfield and two of the three original team members are still waving the Sandfield flag today. Bruce Copeland, our MD and Brent Tyler-Davies, Solution Manager, have witnessed incredible changes in technology in the last 30 years and are still breaking ground, adding value, and having fun.

In honour of being “Bruce’s first hire”, we asked Brent about his three decades at Sandfield. Here’s what he had to say:

When you think back to year 1, what stands out?

After writing a container control system for Pacific Forum Line, I got to go to Wellington, Lyttleton, and Dunedin to train the Stevedores on using it. It was a very busy year as we started taking on new customers.

Biggest personal career highlight? What are you personally most proud of?

Over thirty years I don’t think there is a single biggest highlight, but quite a number:

  • Designing and writing core frameworks for our EDI and Accounting products. Designs which are still in use today.
  • Writing and implementing systems for Mainfreight, Pacific Forum Line and “K” Line.
  • Writing a suite for conducting benchmarking for Mainfreight. Running tests on servers in Sydney.
  • Being involved in the design of the Australian Customs messaging.
  • Implementing On Account in Chicago, and the big weekend migrating the data.
  • Overcoming technical challenges for printing forms and barcodes.
  • Building a web server and web service from scratch to enable our web applications to talk to our Reality Shipping System.
  • The impact our systems make for our customers.

Same question as above, but for Sandfield, rather than you personally

The relationship that we have with our customers, that we have long-lasting relationships and the opportunities they have provided us and that we have provided them.

What was your best day at work?

Most days are my best days at work. I don’t think there has been one better than any other. As we still break new ground and make new achievements. There have been many all-nighters, ensuring work gets completed and delivered.

Biggest fail?

I do not believe we have had a failing. When implementing Austrak in Australia for Mainfreight we were relying on the performance of the local and international networks to run the servers from NZ. Which weren’t performing, so I ended up flying with the servers over to Melbourne. And when I saw the big server boxes come bouncing down the luggage carousals I was nervous. Fortunately, they were not damaged and turned on perfectly. We had run several tests to try and measure the performance, but nothing is like live usage.

What next for Sandfield?

Over the last 30 years, there have been many evolutions of technology, it will be interesting to see what is on the horizon.

Does Sandfield have a formula for success (that you’re prepared to share)?

Good people and good customers. People that go the extra distance to ensure that we exceed our customers' expectations.

Brent in 1989

Brent, and his daughter, in 2019


Brent Tyler-Davies has more than 30 years’ experience in the I.T. industry, specialising in the architecture of supply chain, shipping, and finance systems.

When not solving business challenges with technology, he can be found golfing, diving and taxiing his teenage daughters around.


Every solution is not the same

More and more companies globally are demanding that their software solutions evolve rapidly to meet their changing business processes, needs and challenges. Companies need systems that are fitted to their unique business. Our customers rely on the software we provide to develop and maintain a competitive edge. We specialise in custom software solutions to meet customers’ exact requirements and support their business innovation.


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