Giving Start-Ups a Leg-Up

November 2008

Partnering with Sandfield allows you to Reduce Technology Risk, Gain Credibility, Gain Valuable Time and Reduce your Funding requirements.

Start-up and early stage companies face a number of risks that are generally less onerous for mature companies – funding risk, market acceptance risk, people risk, timing risk, technology risk.

A disproportionate amount of energy in the early stages goes into reducing those risks. For example, raising early stage capital often takes 6-9 months, which is time a company should be using to capture their first customers and enhancing their offering to meet the market needs. Once secured, the money often goes into product development as opposed to market development, so by the time the product is completed, the company needs to raise another round of funding to get it into the market. A result of this process is that it has taken the company significantly longer to service the market than a more established competitor would.

Sandfield has a history of working with start-up companies to help them address this hurdle. As an established and credible technology specialist with proven intellectual property to contribute, we have worked in partnership with those companies to reduce the cost of development and time to market, thus enabling them to use their valuable resources in other areas.

Allow Sandfield to manage the Technology Risk while you focus on the Market....

We do this by building their systems using existing proven frameworks and IP which give fresh developments a jump start. As a result, their applications are developed in quick-time, while they focus on developing their customer base.

“Sandfield’s capabilities and experience has provided huge value for us, and enabled us to meet a critical deadline for the launch of our solution to the market. We now have something that the market demands and a big jump on any potential competitors:” Tim Johnson, President, Process Peak (USA).

For further information on how Sandfield could help your company get to market early, contact Dave Wrathall on 09 306 3873 or 0275 628 548